Search came a long way this past year. We saw the appearance of the zero-result SERP, featuring knowledge cards for answers such as conversions and times.
We welcomed the mobile-first index and the mobile speed update. With the focus on mobile, we saw meta description lengths shorten from 300+ to 150 or so.
We saw minor changes to image search and a renewed emphasis on “compelling and shareable content.” After testing video carousels on desktop SERPs for a while, Google decided to roll the feature out by replacing video thumbnails with video carousels across the board. Understandably, we’ve since seen more focus on producing video.
Some algorithm updates occurred overnight, some happened incrementally. Some caused only ripples, and some turned the SERPs updside down.
As we say hello to 2019, we want to take a moment to reflect on this past year. The algorithm changes we saw last year can be indicators of changes or trends to come. Search engines often make incremental adjustments to their filters.
So, our friends over at E2M have created a visual and entertaining overview of what went down in Google Search over 2018 — and which might help give us an idea of where we’re going next.